Corg LLC

Sun, 09/21/2008 - 05:49 — admin

Corg offers engineering consulting services, market research and project management. We have expertise in various areas such as website development, software/firmware development, IC design, computer system design, communication networks, automobile and locomotive manufacturing, energy and alternative energy.

Corg also offers services and internet advertising for business. We help you build your online presence and work with you to find an appropriate domain name. In addition, we partner with you and provide funding for new startup companies.

For a company wishing to increase its online marketing capability, a good domain name adds credibility to your business. It helps you build your reputation, which, in turn, will result in more customers and better sales. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you'll end up with a generic URL such as www.corg.com/-yourbusiness. This generic address does not inspire confidence in a customer in the same way that a www.yourowncompany.com domain name does. And since many people don't yet trust the Internet and e-commerce, you'll want to do everything you can to prove that your small business deserves their money. If you're not willing to make the effort or pay the money to register an appropriate domain name, why would consumers think you'd put any effort into creating valuable services?

Furthermore, if you want to show your customer that you're part of the new internet revolution, and keeping up with the times, a domain name and well-constructed website imply that you're up-to-date on technology and the latest information in your field. 

However having just any domain name may not put you ahead of your competitors because your competitors may have better domain names. The right domain name is an important asset for your business. A well chosen domain name can make or break an online business. A good memorable domain can reduce your marketing budget, as well as drive traffic to your website. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends. The right domains can be acquired to increase organic search rankings, capture natural type-in traffic, support product marketing. Unlike search engine marketing — which requires ongoing pay-per-click fees — the one-time cost of buying a domain can quickly pay for itself. Premium domains that are short, descriptive, and memorable can instantly position a company as a market leader and lend credibility.

 

Domain Bias

Wed, 12/28/2011 - 18:36 — admin

Domain Bias

Microsoft research found that domains can actually flip a user’s preference about 25% of the time.
 
Microsoft had done research that confirms that high quality domains attract more website visitors. The experiments conducted by the team demonstrated a “propensity to believe that a page is more relevant just because it comes from a particular domain.” The authors used the term “domain bias”. The bias leads users to click on a webpage that is associated with a “quality” domain more often than others.
 

Similar to domain bias, there are other biases such as “position bias” and “snippet bias.”

  • Position bias: it is the likelihood that people will click on search results toward the top of a page more than they will those toward the bottom.
  • Snippet bias is the tendency for searchers to click a search result that displays the text most relevant to their search query.
  • Domain bias: a user's propensity to believe that a page is more relevant just because it comes from a particular domain.
 
The experiments filtered out position and snippet bias to conclude that domain bias exists and importance of reputable domains. They provided evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments. They began by studying the difference between domains that a search engine surfaces and that users click. Surprisingly, they found that despite changes in the overall distribution of surfaced domains, there has not been a comparable shift in the distribution of clicked domains. Users seem to have learned the landscape of the internet and their click behavior has thus become more predictable over time. Next, they run a blind domain test, akin to a Pepsi/Coke taste test, to determine whether domains can shift a user’s opinion of which page is more relevant. They found that domains can actually flip a user’s preference about 25% of the time. Finally, we demonstrate the existence of systematic domain preferences, even after factoring out confounding issues such as position bias and relevance, two factors that have been used extensively in past work to explain user behavior. The existence of domain bias has numerous consequences including, for example, the importance of discounting click activity from reputable domains.
 
In addition to this Microsoft study, it is well known paid ads with quality, keyword-rich domains perform better in PPC campaigns.  Compared to marketing dollars spent in Google AdWords and Microsoft AdCenter, domain purchase is more worthwhile.
 
 
 

 

Goblin Wars

Fri, 07/30/2010 - 05:16 — admin

The Facebook game (Goblin Wars) is released. It is a fun facebook game. The facebook page is www.facebook.com/goblinwars the application is apps.facebook.com/goblinwarsgame. The support website is goblinwars.com/forum. GoblinWars.com

Evony Fan Forum Changed

Sun, 08/30/2009 - 01:26 — admin

Hi,The Evony fan forum has been changed to http://hods.com/forum. Due to recent issues, we will not longer have the forum at corg.com/forum.Sorry for any confusion.Regards,Gem

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